Thursday, October 4, 2018

A look at the coming-soon signage at the Moxy East Village

The coming-soon signage has arrived at the Moxy East Village on 11th Street between Third Avenue and Fourth Avenue.

The Greenwich Village Society for Historic Preservation (GVSHP) was quick to note the branding on the sidewalk bridge...

It's not known if the glasses actually represent urbanist-activist Jane Jacobs ... or, perhaps, science buff Velma Dinkley from "Scooby-Doo."

In June 2016, local preservationists made their case to the Landmarks Preservation Commission (LPC) to designate East 11th Street between Third Avenue and Fourth Avenue a historic district in a bid to save the five residential (circa 1887-1892) buildings from demolition.

[Photo from May 2016]

However, the LPC ignored the request, Andrew Berman, executive director of the GVSHP, said at the time. Representatives for GVSHP, the Historic Districts Council, the Lower East Side Preservation Initiative and the East Village Community Coalition all signed a letter appealing to now-former LPC chair Meenakshi Srinivasan.

In any event, the use of tenements photo-printed on the sidewalk bridge — a simulation of the local New York streetscape the hotel destroyed — is reminiscent of Target's faux storefront/TRGT grand opening last summer on 14th Street.

The 13-story Moxy East Village is expected to open in late 2019.

Previously on EV Grieve:
6-building complex on East 10th Street and East 11th Street sells for $127 million

Report: 300-room hotel planned for East 11th Street

Preservationists say city ignored pitch to designate part of 11th Street as a historic district

Permits filed to demolish 5 buildings on 11th Street to make way for new hotel (58 comments)

At the Moxy hotel protest on 11th Street last evening


Anonymous said...

Gross, same marketing people as the tone deaf Target? I hope CB3 will not allow multiple liquor licenses and bars there for the Bart crowds to come.

cmarrtyy said...

The only positive about the Moxy is that it might attract the neighborhood Fratrats and help close down the other noisy sports bars in the hood. Just saying, praying and staying positive.

JQ LLC said...

You know they are shoving this government subsidized gentrification in our faces right. It shows they are cognizant of the vilification and notoriety they get and are gleefully bathing in it and bating the communities of the areas they subsume.

I am not religious, but they are going reap what they are sowing.