
Photos and interview by Stacie Joy
Updated: Since this post, Zoltar has been removed from the shop's front. Gem Spa has also reduced hours and discontinued newspaper sales.
Parul Patel is running a few minutes late for our appointment and she calls to say she’s on her way. So I use the time to take in Gem Spa, the iconic corner shop and newsstand at 131 Second Ave. and St. Mark’s Place that has a long history in the neighborhood — and not just for its signature egg creams. (Look at the Gem Spa Wikipedia entry for its sprawling legend.)
Patel, whose 76-year-old father Ray owns the shop, soon arrives, issuing a flurry of instructions to employees as she sets up the house special chocolate egg cream (seen below with pretzel stick and chocolate-covered jelly ring).




As her father’s in declining health, Parul has been handling the store’s management. The Patel family has owned the store since 1986.
Parul says the egg cream has been made for almost 100 years at this address. While chocolate is the current best-selling flavor, she also offers vanilla, strawberry, orange creamsicle, and black-and-white.
She plans to debut some new flavors soon – and scoop! – I saw the creation of the first-ever cookies and cream version.



Future flavors also include mocha and hazelnut or Nutella flavor. Upcoming offerings may include ice cream and milkshakes, and new flavors of e-cigs, as well as adding jewelry and handbags to the hats and accessories already being sold outside the shop.

Last month, Gem Spa lost its license to sell lottery and tobacco products (with the exception of e-cigs) due to an employee twice selling cigarettes to an undercover underage buyer. The state has suspended the store’s license for six months and also leaves them unable to apply for a license to sell beer.
Neighborhood icon (and EVG favorite!) Zoltar arrived in 2011, when the machine’s owner offered to license it to Gem Spa. (They keep 50% of the profits.) Zoltar seems to be busiest at night although he gets to pose with tourists often during the day.


The store recently joined Instagram — you can follow it here.
Gem Spa has also been enjoying some media exposure of late, including a deep dive on the shop's history at Gothamist... and a visit by NY1's affable Roger Clark.





“Gem Spa serves and loves its locals, tourists, and eccentrics,” Parul tells me, before sending me on my way with a chocolate-covered jelly-topped graham cracker and a smile.


Visit our previous A Visit To features here.