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Great job with E.V. Grieve; I just spent some time thumbing through old posts, and I'm a fan of the site!
I'm contacting you because I have a suggestion for a piece. Do you remember Drank, the purple beverage that is the yang to Red Bull's yin? Drank came out last summer, marketing itself as the 'anti-energy' drink slash legal substitute to the illegal yet hip-hop-popular Sprite plus cough syrup concoction. Hilarious.
And, somewhat related, I'm sure you've noticed with Red Bull, people got tired of all the extra ounces of consumption required, thus the 5 Hour Energy Shot was born.
Which brings one to a very logical question: where is the two ounce 'anti-energy' relaxation shot that the world so desperately requires?
Enter our client, Mini Chill, the answer to not only our question, but our fast-paced modern lifestyles. Mini Chill is a delightful two ounce elixir that promises to not only reduce stress, but also enhance concentration without a drowsy side effect or loss of energy. Basically, chill.
Mini Chill is already in stores in the Village area and more sporadically about Manhattan. Additionally, there will be free giveaways during the next two weeks:
Tuesday, Oct. 6 -- Thursday, Oct. 8
Washington Square 2 pm – 2:45 pm
Outside NYU Campus – 3 pm - 4 pm
Subway-W 4th St/Wash Sq-V – 4:15 pm – 5 pm
Subway-8th St/New York Univ-N,R,W – 5:15 - 6
Subway-Christopher St/Sheridan Sq-1 –TBD
Tuesday, Oct. 13 -- Thursday, Oct. 15
Union Square - 50 E 17th St - 2 pm – 2:45 pm
Subway-14/Union Sq-L,N,Q,R,W,4,5,6- E 14th St –3pm – 4 pm
Subway-23rd St-N,R,W- 2 W 23rd St - 4:15 pm – 5 pm
Subway-23rd St-4,6- 98 E 23rd St – 5:15 pm – 6 pm
Subway-6th Ave-L-531 6th Ave - TBD
We would love to offer you a free sample in exchange for a review of the -- let's face it -- intriguing new beverage.
True, Mini Chill lacks the allure of illegally sippin' on sizzurp, but with claims so bold as to improve focus while simultaneously relieving stress, don't you want (and i apologize in advance for this pun) to give it a shot?
If this sounds like something you would be interested in, please get back to us. You can view some basic product info at http://minichill.com. We look forward to hearing from you soon!