By now you may have seen this photo of a cardboard trap by @WillHimself taken on Avenue A and Sixth Street during the weekend... "Just met this guy setting up 'hipster traps' in NYC, baited with PBR and American Spirits."
It was first posted on Reddit. Gawker linked to it. Time also linked to it. So far, the photos has been viewed more than 500,000 times.