Thursday, March 3, 2011

Rumors: Juice Press opening a second East Village location

Several readers have noted that the Juice Press, the popular cold-pressed juice joint on East First Street near First Avenue, will open a second East Village location in a few months... one tipster even put the new storefront in this space on East 10th Street just west of Avenue A...



We asked founder Marcus Antebi if the Juice Press was opening a second location. He responded via e-mail: "Could be. I might do a laundromat instead. More quarters."

That came with an "LOL" ... they've been kind of funny all along... as you may recall, the storefront featured an array of goofy signs — Robot Daycare/Missing Sock/Mime Academybefore opening last May.

16 comments:

Victoria said...

I am not impressed with the Juice Press. I find this juice place rather presumptuous and it is difficult for me to to respect this establishment when service is so awful. I've tried to order delivery with them a few times and was told that they were too busy to deliver, was also told that they didn't deliver in the rain. The few times I did try to purchase their products I was greeted with disorganization and smugness.

By the way Marcus receives press and handles himself it seems like what is important is that his place and juice is chic and loved by the health-conscious celebs of today, not his product or his community.

Liquiteria, a long standing juice place in the east village is so much more respectable. They will deliver in any weather, no matter how busy. They also greet every single person who walks through the door, Doug, the owner is always milling about watching his store and chatting with the regulars and the food/juice is always clean.

Cheers!

Anonymous said...

I'm going to back up Victoria to sing the praises of Liquiteria. The people who work there are incredibly nice, the juices and smoothies are out of this world (plus all the snacky things and sandwiches are great too), and I don't think I've ever been in another food establishment that was so unbelievably clean. It can be kind of a scene at times, but it is truly a happy place and I only wish its continued success.

I'm all for more juice bars (I also love Juicy Lucy on A below 6th and the bright-green storefront place on 14th just west of 1st), so I'll give this Juice Press place a chance, but if what Victoria says is true, someone should tell Marcus that no one likes a jerky juice joint.

Anonymous said...

Anyone too lazy to walk to the juice shop is sorely missing the point. Try a DunkinDonuts Iced latte - seems more your speed.

JUICE PRESS ROCKS!!

Anonymous said...

hands down liquiteria. juice press is a poseur run foodie spot charging too much for too little with much hipster foodie attitude. you did not invent juice, vegetables or fruit. belong juice press actually belongs in bburg aka poseurland. hope they open close to doug and he institutes juicewars so the poseurs can go hang with the artichoke and david chang crowd. juice press= yawn

Lisa said...

Anyone remember when the Liquiteria space was a 24 hour coffee shop whose main clientele were the local hookers and drag queens? Now THAT was a fun place to hang at 3 AM, smoking and drinking coffee and people-watching!

Anonymous said...

I thought that Healthfully was going to move into the Urban Roots space? It would be nice to have another health food store there, with supplements, candles, toiletries, etc., but please do not open another juice/raw food place. It attracts all of the beautiful people who's main concern in the world is their own preservation. It's appalling how many people wearing fur coats go in there for raw vegetarian food and juice. I'm curious to know the position that the owners of Juice Press take regarding animal rights including the wearing of fur?

Anonymous said...

Never even heard of Juice Press. (I must really be out of it)
Liquiteria is great, but I sure miss Lucky's. And especially the one on Houston. Those people (and their juice) were the best. You always got your juice served with a side-car of the leftover extra. And with a big smile.

Anonymous said...

8:41, you're not out of it -- I'm a 12-year resident of the EV and a hardcore juicer and I'd never heard of Juice Press before today. I'll definitely check Juice Press out if they come to 10th and A, but hell yeah it's tough to replace the ones you miss -- RIP Jubb's Longevity.

Most days I travel in a UnSquare/Gramercy direction rather than toward Houston, and if you want to talk Gramercy area overpriced/pretentious juice bars? Please avoid Pure Food's ridiculous 'Lucky Duck' takeout on 17th. For real juice at a decent price and minus the 'tude (plus one of the best health-food stores in the city), I go to Natural Green Market on 16th and 3rd.

juicejuicejuice

ps totally stealing 'sidecar'

Anonymous said...

This is like Pure Food. It's raw food takeout as well as juice.

Anonymous said...

I like the idea of a laundrmat because that serves everyone in the community. Not everyone can afford high end juices.

Anonymous said...

Pure Food is ridiculous. Their Lucky Duck takeout charges like $10 for a not-at-all-special juice. And I asked about one of their vegan cookies and it was $9. NINE dollars. For ONE tiny cookie! I laughed out loud at that. Plus the hipster dude they had working there acted as if making me a juice was exhausting. Maybe he should try eating foods heated to over 115 degrees every once in a while. A burrito can do great things for one's mood. Raw food (unless naturally raw, like a salad) is pretentious and frankly, usually pretty gross. And I consider myself a health nut.

Anonymous said...

I like the idea of a laundromat too, just not on tenth. Isn't there already a laundromat on tenth, don't want to put them out of business?

Anonymous said...

Dole INC. produces "organic." The FDA declares what's organic. These expensive juice bars are for the elitists who can afford them. Let them breed. They don't understand the process, don't know they can make them easily at home, and completely get excited by celebrity. They are not small business owners. Support local merchants.

EVforlife said...

Juice press is for hipsters w/expense accounts, rich parent or Russian models w/benefactors. The owner/wannabe MMA fighter is too concerned w/getting people to go on a cleanse or pick up said Russian models.

Much better juice places nearby - healthfully on E4, juicy Lucy and liquidteria. Ftw!

Anonymous said...

I went to juice press twice so far. I casually walked in there to get a smoothie or so I thought. It's an extremely tiny place. It's non-stop traffic and packed inside this petite hole in the wall. They have pre-made juices and will make fresh ones as well. They serve some raw foods there as well. The place is packed with tall models and hipsters. The first time I went there I got decent service. One of the model looking female employees asked me if I needed help and she directed me to a ginger fireball juice which totally cleared up my throat and a possible cold attack. So I went in there today to pick up a few more for myself, sis, and hubby. This time the service was subpar.

This place is too packed. I mean it's good for business but I do wonder if it's just a money making scheme. I'll probably still go back as it's on my way home and pretty convenient..But it's seriously better to know what you want and get out of there quick unless you feel like being squashed by tall alien looking models that come pouring in and out of this place. And the cashier charged up my credit card quick without asking me if I wanted anything else..They definitely need to work on their customer service skills, even if business is good. It's not good to get a reputation of sucky service, especially when you are charing so much money for your products.

Signed,

I like your juice but not your service :/

Anonymous said...

I think that Starbucks may have bought the Juice Press. Starbucks bought Evolution for 30 million. The Starbucks in the West Village near meatpacking sits right next to The Juice Press. Do not buy from them.