Just kidding about SXSW, now in its 25th year.
Anyway, a reader on the way to SXSW mentioned that there is an East Village in Austin.
Indeed! Here's a description of it:
The East Village isn't your average mixed-use building on the Eastside. It's a striking piece of art designed and built by renowned architects Bercy Chen Studio, nestled proudly within a historic, thriving, vibrant, rapidly growing community, harmoniously mixing the awesome old with the bold new, all within a few blocks of Downtown. The vibe in the 11th Street East End District is as unique as it is to live at The East Village.
I'm not sure what the point of this is other than to say it all hits a little too close to home ... namely the stupid, rampant development...
Per Jeremiah's comment... Yes, thought this all looked a little familiar... here's the future 347 Bowery.