Tuesday, May 31, 2011

123's sales office moves out; Prime moving up?

On East 10th Street, it appears the 123 Third Avenue sales team has packed up and moved out of the office that opened here last July.

Before!



Now!


...taking the 123 signage with it...


Makes sense now that the 123 Third Avenue tower is like 90 percent sold. As Jeremiah pointed out recently, Prime & Beyond — a cross between "Peter Luger and Chipotle" per Zagat — is taking over the long-dormant space that previously housed Danal.

One rumor: The Prime folks downstairs will be taking over the 123 space upstairs.

Previously.

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