Wednesday, May 4, 2011

Like clockwork, 123 Third Avenue on time, pretty much

So, we've been watching the work on the southeast corner of 14th Street and Third Avenue (aka "East Union Square") starting in April 2008, when the sidewalk shed started going up... and the Tanning Zone came down ...



Workers demolished the two-story building, and the future 123 Third Avenue started going up in the fall of 2008...



September 2009...



The signs said all this would be done by May 1, 2011. (Yeah, right!) Which was Sunday.



So how did they do? I took these shots on April 30...





And now, the sidewalk shed is gone...



Given the number of stalled and dead projects, 123 stayed on track. (Curbed looked at 123's rendering vs. reality last week.)

And as this penthouse party invite* for last night shows, 123 has sold 90 percent of the units... with some $3.6 million (and up!) penthouses left to scramble for...


Not bad for something that looks like the dorm across the street, though with better amenities.

* The 123ers did invite me, though I couldn't attend you know.

16 comments:

Lisa said...

Who would have ever thought I'd miss the Tanning Zone?

Anonymous said...

I also miss the Tanning Zone.

What makes me so sad about this. I have been living very close to this corner for about 12 years now. I have passed it on an almost daily basis (sometimes several times a day) for years. Yet, even if I close my eyes, I can barely remember what it felt like before. Even though I have been paying attention all this time. Even though I have been feeling the ghosts all over the hood pass through me in recent days. I close my eyes and try to remember what it felt like to walk by without the shadow of those two glass behemoths and I can't. And as I walked by early last night under those new shadows, the Mystery Lot looked dark, like a graveyard.

:(

Mykola ( Mick) Dementiuk said...

Remember, there was a Blimpie's on the corner and across the street, mid-block, next to the Nedick's, was the Central Cafeteria, 24 hour place that served hamburgers, scrambled eggs and anything else you wanted. It plays a part in my '100 Whores." God, am I hungry haha!

blue glass said...

i've always thought that the developers, folks that renovate buildings/stores should be required to post a picture of what the original building looked like, and the changes made to it - and in a lot of cases the demolition.
that would keep the history alive, at least in virtual reality.
things change too much and too fast for people to remember what was there.

Lisa said...

As long as we're at it, I miss the Variety Theater too, that little 19th century gem that was torn down seemingly overnight, and with no community awareness, to build that piece of crap tower with the dirty blue and green panels that stands obliquely across from 123.

the other Lisa said...

Are you people for real-- you're mourning the loss of The Tanning Zone?!

If 90% of the units are sold, doesn't that suggest to you that not ALL new construction is the plague-upon-society that you knee-jerk EVers make it out to be?

Another beloved historical New York treasure bites the dust. RIP Tanning Zone.

Anonymous said...

No one misses the ACTUAL Tanning Zone, Other Lisa (unless EVG has a bunch of secret MysticTan freaks of which I've been previously unaware). We miss low-rise buildings and corners dedicated to small businesses. We mourn the loss of lo-fi living to glass towers and banks.

If you want to believe that 90% sold figure, go nuts. Just dial back the sarcasm por favor.

Lisa said...

@Anon. 12:36 - Thank you for your reply to The Other Lisa. She is obviously a clueless idiot who knows nothing of bittersweet loss, of having a humanely-scaled city replaced by faceless, impregnable towers that scream exclusion, of losing small businesses where you might actually know the names of the people who worked in them to outposts of global conglomerates that don't give a rat's ass about you unless you're on the Fortune 500 list. Not sure what kind of city TOL wants to live in, but it's no place I want to be.

Too bad she and I share the same name. But even if her accusation is correct, I'd still rather be knee-jerk than simply a jerk.

Goggla said...

@blue glass - nice idea. The Circle Line boats often have a photo of the original on board, so you can see how they turned a once-noble vessel into the current piece of crap.

Marty Wombacher said...

@The Other Lisa: If that 90% sold claim is true, it just proves P.T. Barnum correct. I have to run now, it's tanning time!

Crazy Eddie said...

I miss the porno/peep show store too! Where else could you get a bukakki compilation 3 DVD set for $5.95?:)

Also, how is the mystery lot ET doing, I am truly concerned.

EV Grieve said...

ET isn't looking too good, Eddie. Still in that belly-flop position. Guess he's trying to blend in with the weekenders.

Marty Wombacher said...

@EV Grieve: You just made me cry a little with that E.T. remark. Okay a lot. I'm sobbing like Jim Bakker over here when they hauled his sorry ass into jail.

Marty Wombacher said...

Hey, I just thought of something! Could someone put an ornament and some tinsel on the fallen E.T. and then enter him in the Christmas Tree contest? I think that might help all of our spirits a little.

Crazy Eddie said...

@Marty

That damn mystery lot barbed wire. We need a SEAL team to get in there and out to rescue AND decorate ET!

Marty Wombacher said...

@Crazy Eddie: I forgot about the barbed wire...damn! I'm welling up again!