![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgbilY4LpYupZX4-tvGy2x7M25erGmJz4ziUaxEL8tyCPaM2ZT57ZbKZuJNxuFWqU67clCRJlOlKW3SWV0jJEK1M3eXg406afRIEHY-FLGpXE4-EJMRRJL7jWQ0ess_KhFnVb1aDn90Q7s/s530/unnamed-6.jpg)
[Photo from last Friday]
The Shack Shack for 51 Astor Place/IBM Watson Building/Death Star at Third Avenue and Ninth Street opens this morning at 11.
Here's more via the Shake Shack website:
A reflection of Shake Shack’s relentless focus on excellence, experience and hospitality through innovation, the Astor Place Shack will introduce a new guest flow at the restaurant. Set to open its doors on Tuesday, October 10th at 51 Astor Place on the corner of 9th Street and 3rd Avenue, the Shack is designed to enhance operations and guest experience and will feature kiosk-only ordering, a cashless environment, and an optimized kitchen for greater throughput.
Custom-designed by Shake Shack, the Shack kiosk was developed to allow Shake Shack to serve more guests at peak times – whether in-Shack, for pickup via the Shack App, or even delivery – resulting in fewer lines, less wait time and quicker speed of service at every channel. Several kiosks will line the Shack and team members known as Hospitality Champs will be stationed around the kiosks to assist guests with their orders and answer any questions.
The Shack kiosk replicates the experience of the Shack App with a sharp aesthetic, an intuitive touch screen interface and ease of ordering. Guests simply select their food, place an order and choose to receive an alert via text when their order is ready. The new technology offers guests yet another way to experience Shake Shack – when, where and how they want it – and demonstrates Shake Shack’s commitment to digital hospitality. Earlier this year, Shake Shack launched a mobile ordering app for iOS and Android platforms and introduced the ShackBot, through Facebook Messenger and Twitter DM, to answer guests’ most frequently asked questions.
The Astor Place Shack presents an exciting testing ground for Shake Shack to strengthen operations and experiment with new and innovative ways of connecting with loyal fans. Building a business model to support digital innovation, Shake Shack will lead with a starting wage of $15 per hour to continue to be on the forefront of competitive wages and developing the leaders needed for growth.
A new guest flow... Hospitality Champs... ShackBots...
For some reason I think of this Gary Numan song now...