Last Thursday, organizers canceled the event "for the foreseeable future." According to an Instagram post: "Despite our best efforts to keep the parade going, with ongoing building work in both our local parks [East River and Tompkins] there was just no way to hold the parade this year."
Organizer Joseph Borduin told EVG and other outlets that there was too much bureaucracy involved with city agencies and local elected officials for the necessary permits and insurance costs — upwards of $50,000. The parade was to take place along the Open Street of Avenue B.
Enter Get Joy, a Connecticut-based dog wellness company, who, according to a press release, jumped in as the exclusive title partner to work with the Friends of the First Run, the official 501(c)(3) fundraising organization for the Tompkins Square Dog Run, to help fund and orchestrate this year's parade.
"This parade is all about dogs finding joy by spending time with their families and other dogs in their community," Get Joy founder and CEO Tom Arrix said in a statement.
"I couldn’t have imagined this in my wildest dreams. First, the Mayor offers his support, and then Get Joy reaches out to pay for everything all within the hour," Borduin told EVG's Stacie Joy last night. "I was done with Halloween and ready [to] think about Thanksgiving, but this time, the entire country spoke out and said that this show must go on, and thanks to everyone's support, it will!"
The parade is scheduled for Oct. 21 from 1-3 p.m. Stay tuned for more details on this 33rd edition.
Updated: Per City Councilmember Carlina Rivera's office:
The parade will take place on Avenue B from Sixth Street to 14th Street, with staging on Seventh Street between Avenue A and Avenue B. Additionally, a stage will be set up in Tompkins Square Park.
The event was nearly canceled in 2018 as well, though a deal was eventually worked out.