Thursday, April 9, 2009

An award for navigating "the wilds of don’t-ruin-my-neighborhood blogosphere resentment"


In Time Out's Eat Out Awards this week, the magazine's critics bestow the Best Sweet Revenge award upon Bespoke Chocolates. Why?

As if the seven levels of city-permit hell weren’t enough, chocolatier and former Union Square Cafe pastry staffer Rachel Zoe Insler also had to navigate the wilds of don’t-ruin-my-neighborhood blogosphere resentment before she even opened the doors of her unassuming bonbon shop. Insler placated the haters with patience and warmth — and won over everyone else with her pretzel-covered sea-salted caramels, cardamom-scented Turkish coffee truffles and the rest of her handmade sweets. 6 Extra Pl at E 1st St (212-260-7103)


Well, now. I hope you haters are happy now! Got your just dessert!

7 comments:

Bowery Boogie said...

didn't realize we were an obstacle to her opening the shop, but okay...

EV Grieve said...

Hater!

esquared said...

Whatever.

Genius move on her part,though, not using PR and market that store using the blogosphere on sites like yours, BBoogie, et. als, to drum up controversy, thus traffic to her store.

EV Grieve said...

Wait till they have to pay for the bonbons

Anonymous said...

let them eat cake!

Jeremiah Moss said...

as if anybody actually listens to us anyway.

EV Grieve said...

Sounds as if someone could use some cardamom-scented Turkish coffee truffles!