Monday, December 4, 2023

Signage alert: La Vera Pizza on 2nd Avenue

Top photo by Steven; 2nd by Derek Berg

Updated 12/9 — the pizzeria is now open.

Signage went up Saturday at 67 Second Ave. for La Vera Pizza...
This will be the third NYC outpost for the pizzeria, which has outposts in Gramercy Park and Midtown East. 

As we've pointed out, this has been a tough spot for people to make work. Vegan chef Matthew Kenney tried four concepts at this space at Fourth Street in recent years — Sestina, Plantmade, Plant Food + Wine and Arata.

There was also a revolving door of restaurants here before Kenney took over. La Contrada ... Contrada (not to be confused with La Contrada) ... Calliope and Belcourt have all come and gone since 2012.


EastVillageCarnivore said...

La Vera in Midtown East is not bad at all, especially the calzones, and it's high successful over there.

Anonymous said...

I tried the pizza the other night and it's very good. They have a large selection of pies in addition to the usual cheese and pepperoni staples. The crust was perfect and I'll definitely be going back for more. They also have other food items like salads and desserts. I think this type of business will do well on that corner.