[Saturday morning]
On Friday, workers plywooded part of the storefront on the northwest corner of Second Avenue and St. Mark's Place… where a retail outpost of DF Mavens has been in the works, as we reported back in October.
This was from the official news release on the opening:
“We’re very excited to open our first dedicated storefront and plant our flag in the vibrant East Village food scene,” states Malcolm Stogo, a world-renowned ice cream consultant and founder of DF Mavens. “Our new retail outpost will allow us to bring delicious, dairy-free ice cream to a greater segment of New Yorkers who want vegan-friendly dessert options … ”
And here are renderings of the space via Edelman Sultan Knox Wood / Architects LLP:
Working closely with fixture suppliers and lighting designers, we created a unified presentation of DF Mavens’ offerings that are visible and engaging from the street. Storefront elements form a social buffer between the street and the sales counters. A wood canopy projects out to provide shade, and continues into the store to define intimate seating areas against both facades. Passers-by will notice the bright and energetic sales area through the minimalist wood and glass storefront, where custom light fixtures and displays create a sculptural product presentation. The store experience combines classic, natural materials with a modernist sensibility, complimenting DF Mavens’ approach to quality and craft in their forward-thinking desserts.
No word on an official opening date yet. (They originally said Spring 2014.)
Eastside Bakery (.net?) closed down here in April 2013. And once upon a time, the space was home to the Gap in the late 1980s into the early 1990s.