AdAge.com delves into the competitive world of marketing frozen yogurt.
Red Mango is throwing down the gauntlet in the "authentic frozen yogurt" wars. The chain has hired the Richards Group, Dallas, in a seven-figure deal to create online, in-store, public relations and event marketing. Print and outdoor work will likely be added in 2009.
The chain's announcement comes just weeks after news that archrival Pinkberry hired branding firm Bulldog Drummond, San Diego.
EV Grieve's complete Fro-Yo library.