Wednesday, October 14, 2009
"The $100 million marketing blitz Yahoo launched two weeks ago to revitalize its brand may be having the opposite effect, according to early consumer feedback. Perception of Yahoo among U.S. adults has fallen steeply since the company kicked off its global campaign centered on the tag line "It's You" on Sept. 28, based on YouGov's BrandIndex, which tracks daily consumer perception of brands. It found Yahoo's buzz score had tumbled from 35.4 on Sept. 22 to 25.5 as of Monday."
Previously on EV Grieve:
I will NOT be commenting on Yahoo!'s new ad campaign