Friday, February 24, 2012

On second thought, the Standard East Village didn't open a new restaurant this week (ping-pong — yes)


On Wednesday, we posted that bit from UrbanDaddy about the Standard East Village debuting its new restaurant (The Restaurant at the Standard East Village) ... not to mention the outdoor ping-pong table.

Well, a reader left us this comment:

The hotel manager claims that the urbandaddy story is totally false; the standard has not finalized its plans for it's restaurant (ie he denies the ping pong concept.) certainly the standard's neighbors would not be happy with outdoor ping pong noise and hopefully the standard gets it.

We did a little checking ... while there is a ping-pong table for now (confirmed via this tweet) ... a newly rebranded restaurant has not opened.

In a blog post yesterday, "Stan D’Arde ... the perennial voice of The Standard Hotels" explained that UrbanDaddy's story was, well, wrong.

To Stan!

Listen…there is nothing more that I love than a game of ping pong coupled with a BLT Turkey Club or Pappardelle with Ragu Bolognese, Peas & Parmesan or a Pan Roasted Half Chicken with Rosemary Smashed Potatoes & Brussel Sprouts or Tomato Soup with Basil Oil and Cheddar Croutons.

BUT…painting the walls and dropping a ping pong table in for a little bit of fun doesn’t necessarily make for a grand opening ... if you revisit our original announcement when we took over the hotel, you’ll see that The Standard, East Village is a slow work in progress which will be completed over the next year. It will be quiet and intimate with food that not only is comforting but hopefully food coma inducing (I haven’t finalized the menu just yet).

I think that, when we’re officially ready to launch something, you’ll want to hear it first hand from me…and not your daddy, n’est-ce pas?


LvV said...

"Stan D'Arde"?

Congratulations, Standard Hotel. With this ill-conceived concept you have managed to outdouche UrbanDaddy. URBANDADDY, king of douchebags!

Seriously -- Stan d'Arde? This city is lost to painfully unclever fucking morons.

Anonymous said...

Holy crap! When I read that first paragraph about the food, I just assumed Stan D'Arde was an EVGrieve commenter's parody of the Standard's PR team. Oh, Stan D'Arde, your whole PR team is really up shit's creek without a paddle, aren't you? You're entertaining alright, but not in the way that you think.

Anonymous said...

""Stan D'Arde"???? Please tell me that is an April Fool's joke, and not the actual serious result of a corporate marketing meeting.

- East Villager