Meanwhile, we took a look inside ourselves on Friday evening ...
This will be one of the select locations to serve Starbucks Reserve™ Coffee. Per a 2010 Starbucks blog post:
Everyone claims to have the world’s best coffee! But not often are the words “exotic, rare and exquisite” used to describe that coffee. For Starbucks to append all three words, the coffee must be really special.
We’ve introduced Starbucks Reserve™ coffee to a limited number of stores. This new line of coffees, each available only for a short time, represents the best of the best! You can expect to find flavors that explode on your palate and fade with a lingering complexity. When you taste a Starbucks Reserve™ coffee, you’ll be reminded of our heritage and the early days of the specialty coffee business that we helped to create.
Only 3% of the world’s coffee is good enough to make it into a bag of our coffee, and Starbucks Reserve™ represents a tiny fraction of that 3%. You all have told us that you want to see rare and exotic coffees in our stores, and that is exactly what we have done in bringing treasures like Galapagos San Cristobal to you.
And this looks like the latest Reserve release... from a news release dated Jan. 5, 2012:
Starbucks announces the release of Organic Ethiopia Sidamo® coffee, one of the most renowned coffees in the world for its distinctive lemon flavors. For the first time in the Starbucks coffee line, follow the journey from crop to cup by scanning the QR code on the bag. From being meticulously tended by coffee farmers in their family gardens, to how each cherry is ripened and handpicked at the peak of its flavor, to the exquisite flavor notes in each cup, this digital journey is a unique opportunity for customers to learn more about this coffee.
Previously on EV Grieve:
Today's sign of the apocalypse: Starbucks taking over The Bean's space on First Avenue and Third Street
The East Village rolls out welcome wagon for new Starbucks