Strangely enough, the study also concluded that patrons have the boorish manners of a Yalie

"An expensive coat check, 'Euro Night' on Fridays and a 1,300 percent markup on a bottle of vodka. These are just some of the ways Marquee has remained a popular, if not outrageously profitable, fixture of New York City night life. The rare peek into the business plan of a nightclub comes from the Harvard Business School, where associate professor Anita Elberse and MBA grads Ryan Barlow and Sheldon Wong conducted a detailed dissection of Marquee -- the 5-year-old Chelsea hot spot where celebs including Jay-Z, Paris Hilton and Lindsay Lohan have partied." (New York Post)

And does it really take Harvard researchers to figure this out...?