Monday, July 15, 2013

L'asso EV has closed

[July 10 via @davidsokol]

L'asso EV has closed... there's no sign on the gate or announcement about the closure on its website on social media properties... the pizzeria on First Avenue between East Sixth Street and East Seventh Street opened in late 2011...

We had talked with Greg Barris, a partner at L'asso EV, in the past. (He gave us the info on L'asso EV's hardcore/punk cassette art exhibit last summer.) When we reached out to him over the weekend, we learned that Barris left L'asso about six months ago and was not aware of the current situation. However: "It is disappointing. I spent almost every day for a year working on building that place and getting it going — it's a shame," he said via email.

The original L'asso outpost on Mott Street remains open.

In August 2011, when news of L'asso's expansion arrived, Rebecca Marx asked a reasonable question when she was writing for Fork in the Road: How much more pizza does the East Village really need?

At that time, there were 44 pizza places in the East Village.

Per Marx:

"[W]hile we appreciate the plenitude and variety, the whole thing is getting a bit rote: fancy pizzeria announces intentions to open/expand into the neighborhood, promises to forever alter the pizza landscape, opens, gets blogged about, and settles into comfortable mundanity. If you want to worry people, open a slaughterhouse."

1 comment:

Anonymous said...

44 pizza places and (according to their web sites, in the area bounded by Houston, 14th, Broadway, and the river) only 7 Chase banks and 4 Citibanks. The bank:pizza ratio is only 0.25!