Friday, April 3, 2009
"Spinning into Butter," a racial drama starring Sarah Jessica Parker, was released last Friday, showing locally at the Sunshine on Houston. The film had reportedly been sitting on the shelf for nearly four years and was unceremoniously dumped on the market. The marketing campaign consisted of putting up the Worst Movie Posters Ever on Houston and Avenue B and East Fifth Street near Cooper Union. And probably a few other places.
According to Variety, the film grossed $5,534 during the March 27-29 weekend. It played at four theaters in the country. That's good for a $1,384 per screen average. So let's see if my arithmetic is any good. It played six times a day at the Sunshine; 18 times then for the weekend, we assume. So divide the $1,384 by 18. That's roughly 77. So 77 people saw the movie over the weekend at the Sunshine. Tickets are $12.50 each. So, 77 divided by 12.50.... so that means, on average, six people saw each screening.
By the way, "Spinning into Butter" is no longer playing at the Sunshine.