Thursday, May 3, 2012

Proto's Pizza opens today on Second Avenue


We've been watching the space where Proto's Pizza will open on Second Avenue between Third Street and Second Street... as the above photo shows, the place looks like a nice, pretentious-free pizzeria.

Owner Rob Proto left us this message:

Proto's Pizza is opening for business on Thursday, May 3rd. Looking forward to providing the East Village with high quality and great tasting pizza, sandwiches and much more.

Let us know if you try it ... And, as a bit of background...Earlier, Neighborhoodr had more on the pizzeria:

The owner’s first go at a pizza place. Aims to hit the sweet spot of offering a high-quality slice for around $2.50. No dollar slices here. "I'd rather go out of business than have to compromise quality. You’re in New York. Do it right," says Mr. Proto, a Brooklyn native.

17 comments:

Anonymous said...

I heard a restaurant owner once say on average it costs about $3.50 for a pizza shop to make a pizza PIE so who is he kidding with this stance against $1.00 SLICES?

Big Brother said...

It's not called Subway so I'll check it out.

Anonymous said...

Good luck!!!

abrod said...

Cautiously optimistic about a pizza place being opened by a guy from Brooklyn - been burned before on those credentials, but this one isn't fancy-pizza so we'll see.

Marty Wombacher said...

I'm all for anyone who's bucking the buck pizza trend! I'll check it out for sure, good luck to Rob and his crew!

Kurt said...

"I heard a restaurant owner once say on average it costs about $3.50for a pizza shop to make a pizza PIE so who is he kidding with this stance against $1.00 SLICES?"

Yes, because the pizza is obviously the only expense. Nobody has to pay rent, utilities, taxes, salaries or anything else. These greedy businessmen are always just ripping us off.

glamma said...

a big warm (gooey, cheesy) welcome to these guys. looking forward to trying it!
boy do i hope hank repoens mars bar across the stree.

Shawn Chittle said...

Welcome to the neighborhood, Rob! Looking forward to trying a slice.

THE NOTORIOUS L.I.B.E.R.A.T.I.O.N. said...

"Yes, because the pizza is obviously the only expense. Nobody has to pay rent, utilities, taxes, salaries or anything else. These greedy businessmen are always just ripping us off."

Exactly.

filtered reality said...

Just stopped by and picked up a couple slices - a slice of white and a slice of their pan pizza. White slice was awesome, and the pan pizza was surprisingly fluffy and airy. Was worried it was going to be too dense but it was very much the opposite. Much better place than the crap on 1st Ave between 2nd and 1st, will definitely be stopping by.

Talked to Rob, he's a very cool guy. I tried to give them a tip but they wouldn't take it.

Anonymous said...

Any chicken parm. hero's?? Would love a nice simple pizza place CPH that doesn't just taste like frozen crap stinky chicken crap crap.

Anonymous said...

good to know, as this place is where it needs to be in my opinion -- i.e., inbetween my apartment and the subway so I can pick up a slice on the way home. Will check it out.

Anonymous said...

I just went there tonight and the pizza was damn tasty! Sure it is a little pricey ($3.50 for a Sicilian) but it tasted like crispy/chewy tomatoey cheesy goodness to me! I actually was contemplating going back for another slice even though I took it to go. Welcome to the 'Hood! Proto's!

Anonymous said...

I LIKE THE MEXICAN DOLLAR A SLICE!!!

Anonymous said...

Old school style. Yummy

Anonymous said...

Best pizza around!!! Most Definitly worth the money and the owner rob is such a nice guy! It is a very welcoming place with great service and great good

Anonymous said...

I've gotten pan pizza slices here the last two days...and it was good enough that I sought out a place to post about it...

Really tasty...I'm looking forward to trying more of the different pies they have...

Forget those dollar slices already, what a waste...