123 Third Avenue ramps up its marketing efforts with an ad facing away from traffic

There's a new ad up for 123 Third Avenue, the high-rise condo on Third Avenue and 14th Street. (Or, "East Union Square"...) The ad promises the sale center is coming soon... The 123 Web site still says sales office "opening late fall 2009."



Anyway, seems like kind of an odd spot for an ad -- especially given that it faces away from the traffic on the one-way 10th Street between Fourth Avenue and Third Avenue...



Anyway, this 19-story, 47-unit condo will include a ground-floor garden and outdoor movie screen. The developer of 123 is Orange Management, which currently has its hands full with the 22 Renwick property...

For further reading:
3 angles on 123 Third Condo (A Fine Blog)