As the reader noted, "I haven't swung by there in a while, but it never seemed to be struggling. Maybe it's all the pressure from cupcakes, ice cream, sweet buns and puddin' that prompted this 'hey remember us' hand wave."
Perhaps. In any event, it's a good deal...
10 comments:
Please, let's not worry. It's just a coupon. DeRobertis has been there since the dinosaurs roamed the East Village. If you want to see how not-struggling they are, go the week before Christmas. And get me a pignoli macaroon while you're at it.
It's true - these Groupon / LivingSocial / Google Offers coupons are hot these days, and those companies' respective sales staffs are working very hard to sign up new businesses. I don't think this is a sign of distress at all, but a business trying out a new way to bring in customers. I wouldn't worry about it.
and they own the building, thanks God.
Hi EV Grieve,
If I wanted to send you an email or tip, where should I send it?
@anon 11:06
grieve98@gmail.com
Thanks!
It's easy to miss DeRobertis because of the step-down thing. And Veniero's has that huge neon sign, drawing you in like a moth to flame. It's hard to see anything else (and Veniero's is great, too.)
If you actually "get" this deal, however, wouldn't DeRoberti's "lose" money?
I live one block away and the place is a source of sanity in an insane world. The back area is so lovely.
I'm gonna go in and spend $20 and they'll get ALL $20!
My gut says, please don't take them up on this offer. Just go in and spend money.
Long live DeRobertis!
Reminds me of Moishe's bakery--also long-lived because he owns the building. Wonder how many of the last-stand neighborhood places are still there because they own? Yonah Schimmel's? Katz's?
that would be an awesome post - find out who owns their building.
ummm about 20 years ago DeRoberto's was busted for running a numbers racket in the back room - and yet They literally open the next day for business.
I would go there a lot more if they could just make a decent espresso. It's been a while, but last time I was there they "poured" me an espresso from a pot of pre-brewed espresso. Not good; not cool. Kind of disgusting.
Sad, cause I sure like the place.
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