The publishing industry newsletter Shelf Awareness first reported on this arrival.
According to the report by Alex Mutter, Bradley Tusk, the venture capitalist and philanthropist who founded the Gotham Book Prize last year, and general manager and buyer Julie Wernersbach, are behind the new venture.
Per Shelf Awareness:
"He wants to give back to New York," Wernersbach said of Tusk, adding that he's a "huge reader" and "loves the city." The store's name comes from the name of a knitwear company co-founded by Tusk's grandfather in the early 1950s, which was located just a few blocks away from where the bookstore will open. "He wanted to pay homage to the neighborhood, and create a good bookstore for New York and the Lower East Side."
Another major part of the project for Tusk and Wernersbach is making sure that the store's booksellers are well compensated, have health insurance and are able to "make a real living wage in NYC." Given what the bottom line looks like for a bookstore, that could make for an "exciting challenge." Said Wernersbach: "We're putting our staff and community first."The 3,000-square-foot bookstore will include "an events amphitheater with built-in seating" as well as a podcast studio that community members will reportedly be able to use for free in this retail space connected to the Indigo Hotel.