Photos by Stacie JoyThis past December, East Village native and current resident Sierra Zamarripa realized a longtime dream — opening her own shop in the neighborhood. She did this with the arrival of Lovewild Design at 136 Avenue C between Eighth Street and Ninth Street.
The sustainable gift shop relocated here from South Williamsburg, where it debuted in June 2017.
For starters, it's a legit family affair here with Sierra's daughter Cecilia and mother Thea Boyer helping run the business. (Sierra grew up as an entrepreneur, and her parents and grandmother were entrepreneurs, as she told us in this 2017 interview.)