With photos and reporting by Stacie Joy
As we've been noting, an interior transformation is underway at Key Food on Avenue A and Fourth Street.
Boxed non-dairy milk has moved. Applesauce has moved. Cookies have moved. More varieties of canned pineapple have seemingly been introduced. A Key source with knowledge of the aisle transitions said that they are trying to change the groupings, so, for example, all the cooking oils are now in the same spot — organic, regular, all price points — so that the customer can choose what they like best.
So far, nothing seems to be off the table in this Great Aisle Overhaul.
As EVG contributor Stacie Joy reports, the sushi and dumplings and the cakes ("for all occasions") have swapped places near the entrance and deli ... (the cake sign was subsequently removed from the sushi and unrelated deli items)... there's a mini pool in Tompkins Square Park? Yes!)
Yes! (Ah!) The sushi is not made on the premises, which is either a good or bad thing. I've seen it delivered via cooler. The sushi looks solid enough. And I'll try it one of these days and post about it. (Has anyone tried it to save me a post? Also, I once ordered bagels from a gas station.)
Anyway! In other moves, bulk items have been combo-ed on aisle six, where you can find the bulk paper towels (RIP aisle 1) and bulk water (RIP aisle 3)...
However, don't get used to the bulk items on 6. This is a placeholder until the new freezers arrive. Per the last report, aisle 1 will eventually be freezer-free and devoted to a larger-longer produce section.
More changes are on the way. Lord knows where the ice cream will eventually end up, for instance. In the end, Key also plans to introduce wider aisles (not sure how that will work) and less clutter for ease of access.
A Key source says the aisle make-over will be complete by Thanksgiving, and it won't impact the grocery's 24/7 schedule.
So far, there hasn't — thankfully! — been any change to your Key Food shopping soundtrack, which leans into the 1980s (and isn't afraid to go deep on Mike + the Mechanics). Now, step out on aisle 4 with Joe Jackson...