Friday, February 12, 2021

A Valentine’s Day pop-up: Never Ending Taste coming to Yellow Rose on Sunday

Text by Kate Woodruff

Acclaimed pastry chef Natasha Pickowicz is popping up at Yellow Rose this Valentine's Day.

And it's a case of paying it forward, pop-up style.

Described as "genuine cosmic Texas cookin'," Yellow Rose opened this past fall at 102 Third Ave. between 12th Street and 13th Street. Owners Dave and Krystiana Rizo were on the pop-up circuit before opening their own place, and are now hosting Pickowicz's highly regarded Never Ending Taste bake sale, which helps raise money for local nonprofits working with issues of food insecurity and in food justice.

"I'm really excited to be in the kitchen with them," says Pickowicz, whose Valentine's menu (serving from 9 a.m. to 3 p.m.) will feature sticky buns, layer cakes and cookies alongside Yellow Rose's homestyle tacos and heralded vegan queso.

Pickowicz, a James Beard nominee, is best known for her work at Café Altro Paradiso in Soho, where she worked as the head pastry chef until March 2020 when she found herself out of work at the start of the PAUSE. 

It was after this that Superiority Burger's Brooks Headley reached out to see if she would be interested in using his space on Ninth Street for a residency on Sunday nights, and the Never Ending Taste was born.

As for this Sunday, Pickowicz instructs: "No indoor dining. Wear a mask. Bring your Sweetie."


Kate Woodruff is a food writer and chef. Both working and residing in the East Village, she spends her time cooking, eating and writing about the two. For inquiries:

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