We hear the deli owners, who run several in the area, just weren't able to make it work here.
Your Desire in Food opened this past June (and we found them to be very welcoming), and offered a variety of fresh-made sandwiches and salads.
There is ample competition here with more-established delis, including the East Village Finest Deli right across the street ... and Ben's a block to the south... and Sunny & Annie's and their topnotch sandwiches two blocks to the north.
The previous tenant here, East Side Gourmet Deli, closed in April 2019. Their sign remained on the storefront, as Your Desire simply hung a banner over part of it.