Turns out that you may spot some familiar faces here one day: A tipster tells us that employees from the former Stuyvesant Market that was on the southeast corner of 14th Street and Avenue A are behind this new venture. (They've been working at another deli these recent years, per the tipster.)
As you may recall, Stuyvesant Market, as well as several other businesses, burned down in May 2010. According to published reports, the fire started at Pete's-a-Pizza, where a welder was working on a fire-access door.
The shell of the storefronts remained empty... and eventually Extell's EVGB development arrived, where the Target sits in the corner space where the market once stood.
As for the under-renovation storefront (currently paused due to a Stop Work Order), Dion Cleaners held down this corner for 35 years ... until this past November.
H/T Michael Paul!