Per a reader yesterday:
So I was living in that building when they put up the banner. Actually, I was lying in my underwear in bed when the guys putting it up drilled it into the wall directly outside my window (the one next to the bottom left hand corner of the banner).
I took it as one more sign that the East Village has become one big Starbucks -- a pantheon of ads and corporate chains. Solution?: I moved to Brooklyn.
Previously on EV Grieve:
That really big Chipotle ad on First Avenue is illegal, probably