Wednesday, May 16, 2012

Alphabet City Beer Co. opens tomorrow

[Photo last week by EVG reader Nathan Archambault]

Last week, we pointed out the signage at the coming-soon Alphabet City Beer Co. on Avenue C near East Sixth Street... and the owners passed along more information, which we'll post part of here...

Alphabet City Beer Co. will open its doors on Thursday, 17th to serve the East Village, just two doors down from the current Alphabet City Wine Co. on Avenue C. The store will sell upwards of 350 bottled beers, a dozen draft lines for growlers, and provisions to go as well as have small fare, tasting flights, and pints to eat and drink in a tasting bar and seating area at the rear of the store, which will accommodate approximately 25 people.

Alphabet City Beer Co. (or ABC Beer Co. for short) will carry over 350 domestic craft beers, handcrafted imported beers, and craft cheeses with a sharp focus on good value, customer service and education. Customers will be provided with magazines, newspapers, comfortable chairs, and free WiFi.

The store will be owned and operated by David Hitchner, a co-owner of Alphabet City Wine Co. and In Vino Wine Bar at 215 E 4th St, and local resident Zachary Mack.

[Via Facebook]

14 comments:

tim said...

Is this something we are supposed to like or dislike?

I smell some artisanalness, but then again who doesn't like a good craft beer. Its another bar, but seemingly not the OMG Woo-hoo kind.

I'm confused.

alexis said...

"Beer Company" - this may be kindred to the establishments ending with (meatball) (cheesecake) "factory", which cannot be good be definition...

tim said...

@ alexis

Kind of like the, "Texas Cheesecake Depository" ?

Marty Wombacher said...

I'll stick with tallboy Buds from Bodegas for now and always.

Kurt said...

I'm not sure I get it. Every time a chain opens a store there are a dozen posters that bitch and moan but if a local business opens that sells products from small and local purveyors they get ridiculed.

Are the only businesses that are acceptable the ones that are small, family run but sell product from giant multi-nationals like Anheuser Busch?

Hey19 said...

@Kurt
- Thats a very good question, that I am also dying to hear the answer to. Besides a used book store, what is the archetype of a new business moving in, that people on this board would get behind?

Anonymous said...

The owners are very nice people not interested in the "woo" crowd, I'm sure.

Morgan Tsvangirai said...

Has EV Grieve given their endorsement to the sandwich named after this blog?

ABC Beer Co Menu

EV Grieve said...

@ Morgan

Oh my! I first heard about it this morning.

Spike said...

We eagerly await the results of the Grieveoff 2012. Tompkins Square Bagels Grieve vs ABC's EV Grieve. Who shall reign supreme? Or will EVG wuss out and give a mother's "why I think they're both very nice" response??

EV Grieve said...

@ Spike

Well, I think they're both very nice.

Oh, wait! I just read the rest of your comment.

Delete this! BLOG ADMINISTRATOR!

Goggla said...

I love good beer and I love good cheese even more, so will definitely check this place out. Don't knock it 'til you try it!

Richard D. James said...

I stopped in on Friday. Great staff, great place w/ good selection, and reasonable prices. Really looking forward to becoming a regular.

Goggla said...

I stopped in on Sunday to check the place out. Very nice - a great selection of beers and they are open to suggestions if there is something you want and don't see.