[Photo via @zmack]
So, if you were to turn a former nursing home into a luxury apartment building... how would you market that new space? A lot of people have been asking that question since developer Ben Shaoul purchased the building that housed the Cabrini Center for Nursing and Rehabilitation on East Fifth Street and Avenue B.
Now we know.
Please meet Bloom 62 — "The right place to plant your roots."
A banner ad went up yesterday on the East Fifth Street side of the building. And there's now a website with a few details and renderings about the rentals.
And here we are:
It sounds impossible: a fully-appointed luxury building has sprouted in the beating heart of the East Village. A 24-hour doorman greets you before work in the morning, after returning from a cafe in the evening and when heading out to Tompkins Square Park on the weekends. You'll have every modern convenience, from a gym to a roof deck to in-unit laundry, on the same streets where names like The Ramones, Warhol and Hendrix and [sic] paved the history of this neighborhood for years to come.
Not sure why this sounds impossible. After all, Ben himself created a fully-appointed luxury building not too long ago with the A-Building on East 13th Street. (Maybe Hendrix didn't pave 13th Street with history?)
Anyway! The listed amenities include 24-hour doorman, gym and exercise facility with weight room, secured landscaped courtyard entrance, deck with showers, Weber grills and teak sun-deck, and yoga room with music system.
There's no pricing for the apartments just yet.
The nonprofit, 240-bed Cabrini Center for Nursing and Rehabilitation — sponsored by the Missionary Sisters of the Sacred Heart of Jesus — provided health care for low-income elderly residents in the East Village. The center opened in 1993 and served 240 patients and employed nearly 300 employees. The facility closed last June.
Previously on EV Grieve:
Claim: Ben Shaoul is the new owner of Cabrini nursing home, will convert to condos
Report: Local politicians reach out to Ben Shaoul as re-sale of the Cabrini Nursing Center seems likely
More details on Cabrini's closing announcement
Q-and-A with Patricia Krasnausky, president and CEO of Cabrini Eldercare