***MEDIA ALERT***MEDIA ALERT***MEDIA ALERT***
POP-UP IHOP HAS CROWDS MELTING IN TIMES SQUARE
IHOP’s Master Chef Hits The Streets With Portable Dining Booth To Test New Griddle Melts
WHAT: IHOP® will heat things up in Times Square Friday, setting up an actual restaurant dining booth on the street to welcome passersby to sit down, sample and share their opinions about the company’s new Griddle Melts breakfast sandwiches. Real opinions. Real food. And, a chance for real people to be in a national television commercial.
WHY: The family-friendly restaurant chain, known for “everything you love about breakfast,” will be shooting a commercial to introduce the new menu items set to debut in restaurants nationwide in February,
WHEN: Friday, January 18, 9 a.m. to 4 p.m.
WHERE: 44th & Broadway
WHO: IHOP Master Chef Phil Blankenship
VISUALS: Pop-up IHOP booth with hundreds of hungry passersby seeking celebrity in IHOP’s new Griddle Melts commercial.
GRIDDLE MELTS: IHOP recognized that breakfast sandwiches are the largest selling breakfast item out of the home, with more than 55 billion servings consumed each year. IHOP will introduce Griddle Melts in restaurants nationwide on February 11. The hand-crafted, made-to-order sandwiches on artisan sourdough bread with a choice of three fluffy omelettes, all made and served with fresh ingredients.
Thursday, January 17, 2013
A little off our coverage zone (just by 40 blocks!), but a reader forwarded us this news release from yesterday for our amusement/horror/combination of amusement-horror. Plus, the reader figured the Griddle Melts will show up on IHOP Way in the East Village soon enough...