A
little off our coverage zone (just by 40 blocks!), but a reader forwarded us this news release from yesterday for our amusement/horror/combination of amusement-horror. Plus, the reader figured the Griddle Melts will show up
on IHOP Way in the East Village soon enough...
***MEDIA ALERT***MEDIA ALERT***MEDIA ALERT***
POP-UP IHOP HAS CROWDS MELTING IN TIMES SQUARE
IHOP’s Master Chef Hits The Streets With Portable Dining Booth To Test New Griddle Melts
WHAT: IHOP® will heat things up in Times Square Friday, setting up an actual restaurant dining booth on the street to welcome passersby to sit down, sample and share their opinions about the company’s new Griddle Melts breakfast sandwiches. Real opinions. Real food. And, a chance for real people to be in a national television commercial.
WHY: The family-friendly restaurant chain, known for “everything you love about breakfast,” will be shooting a commercial to introduce the new menu items set to debut in restaurants nationwide in February,
WHEN: Friday, January 18, 9 a.m. to 4 p.m.
WHERE: 44th & Broadway
WHO: IHOP Master Chef Phil Blankenship
VISUALS: Pop-up IHOP booth with hundreds of hungry passersby seeking celebrity in IHOP’s new Griddle Melts commercial.
GRIDDLE MELTS: IHOP recognized that breakfast sandwiches are the largest selling breakfast item out of the home, with more than 55 billion servings consumed each year. IHOP will introduce Griddle Melts in restaurants nationwide on February 11. The hand-crafted, made-to-order sandwiches on artisan sourdough bread with a choice of three fluffy omelettes, all made and served with fresh ingredients.
9 comments:
it is comforting to know that i-hop has a master chef.
and what better place to have breakfast then sitting at an outside booth on a cold day?
IHOP’s Master Chef?! Is that what you call someone who opens a can of Fancy Feast, dumps it on stale tortilla chips and calls it Nachos Supreme?
"hand-crafted sandwiches on artisan sourdough bread"
Please don't pick your nose while hand-crafting my sandwich.
made of "fresh" ingredients from our factories 2000 miles away.
and, stored for years in warehouses with chemical preservatives and artificial dyes.
the tourists are gonna go ape for this sh*t.
*sigh*
"Hand-crafted, made-to-order sandwiches on artisan sourdough bread with a choice of three fluffy omelettes" reads like a press release from Tom Coliccio or Wylie Dufresne until the "fluffy omelete" part.
Also. "Real people" and "Times Square" are two things I personally wouldn't normally associate with one another...and "real people" look to have been disappeared from the kind-of-spooky artist's rendering.
In the name of all that is holy and sacred; can we stop using the word artisenal? It was funny at first, seeing all the items that could be described as "artisenal", but it broke funny's spine and now is just...what? Oh, the sourdough bread is "artisan"?
Nevermind.
Well on the bright side at least now that Squaresville has latched on to 'artisan', we can say that word is now officially over.
Oh I meant to mention that I passed this silliness on Friday morning. No one was sitting in the booth, but there were a shitton of people milling around it with cameras and light reflectors and mikes and stuff. Not sure why. There was a crowd of tourists nearby on the sidewalk, but honestly they could have just been waiting for Toys R' Us or Sephora to open. IHOP needs to stop trying so hard.
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