Thursday, July 13, 2017

Updated: 99 Miles to Philly is now The Joint on 3rd Avenue



There is a branding/name switcheroo at 94 Third Ave. between 12th Street and 13th Street ... where cheesesteak specialists 99 Miles to Philly are now The Joint.

EVG reader Kerry on E. 12th shared the above photo from Tuesday night. Per Kerry:

Looks like 99 Miles to Philly has re-branded as The Joint and is now serving burgers and dogs in addition to their awesome cheesesteaks. The team is the same and they treat their neighborhood regulars like family. Those guys put up with a lot of tough customers in the wee hours of the morning, but they take good care of their neighbors. Place looks a little spiffier and in the name of independent neighborhood journalism, I sampled both a burger and a hot dog: both great!

I reached out to the 99 Miles to Philly ownership to learn more. The quick-serve restaurant first opened here in February 2005.

Updated 10 a.m.

99 Miles partner Neil Barsky shared more about The Joint.

"After 12 years and outlasting every other cheeseteak joint that did not have a bar attached to it, we could no longer survive the costs of doing business in NYC with only having basically one product," he said via email. "We had a choice — close or take advantage of the vacancies left by the closing of Blue 9 and other restaurants in the area. We felt by rebranding with an expanded new menu, which will ... feature Pat LaFrieda's burgers, specialty hot dogs and monthly specialty sandwiches, we could continue to survive and keep good people employed."

10 comments:

Anonymous said...

Wonder if they will still honor the 99 miles to philly frequent buyers sandwich card

Anonymous said...

Ah gee, I hope so (still honoring the card). I have 4 to go.
Their cheesestakes are sooooooo good. I imagine the burgers and dogs are delicious, too. Yum. Will stop by this week — they are doing a great job! And they do treat people well. I was addressed by name! : )

Anonymous said...

I love this place! Been a customer since they opened. The guys that run it are the best and have always been good neighbors who really care about and give back to the community. Can't wait to try the new menu items.

Anonymous said...

Good waffle fries, too.

Pinch said...

I concur with others...this spot makes some tasty cheesesteaks.

afbp said...

brilliant😀---the best of luck.....

Anonymous said...

Sounds good, looks good.

Anonymous said...

Carl's Philly Cheesesteaks used to blow them out of the water, has anyone tried them? The location in my old neighborhood of Kip's Bay closed a few years back and I haven't sought out the other outposts besides the one in Yankee stadium...

Anonymous said...

@4:58 I tried Carl's I like 99 miles better. Too much bread at Carl's also when I ordered double meat they did not give me double just an additional 1/4 of meat. So it was a rip off place....to me at least. Don't mean to trash a place you liked.

Anonymous said...

the name is all wrong, it should be "JAUNT" if they want to have real philly ties