As you likely heard, Soho House is planning an expansion to 139 Ludlow St. They've already made their pitch to neighbors. (Read BoweryBoogie's post on it here; and The Lo-Down here.)
During this past weekend, L.E.S. Dwellers sent around their campaign again Soho House. (You can read it here.) It's slightly outside my usual coverage zone. But I wanted to share with you what they have to say. (And, of course, there's a major spillover effect from all this to this neighborhood...)
An excerpt from the L.E.S. Dwellers campaign:
Rival gangs of frat boys, sororisluts, suburbanite wannabes, tramps with stamps, and bridge & tunnel douchebags converge on our streets, and a bloody turf war ensues between residents and the drug and alcohol-fueled gangs. If Soho House comes, new gangs arrive with them - Jimmy Choo stiletto girls, newly minted tech-set, B-list models, I-bankers disguised in Thomas Pink and Gucci loafers, trust fund wannabe hipsters, expense account ad men, label whores, and Eurotrash. Our streets will become bloodier and messier than it already is, with the residents further outmatched by the increasingly uncontrollable mobs.
The L.E.S. will officially become the "Eastpacking", unless we as a community do something about it. We can choose to remain silent and compliant, marking our doors with black crosses in anticipation of the Soho House virus incubating at 139 Ludlow Street. Or we can rise up and fight back.
Soho House reps are expected to appear before the CB3/SLA committee next month to apply for a liquor license. Reps have said they wouldn't expect to open on Ludlow Street until the summer of 2014.
Meanwhile, yesterday, Lower East Side documentarian Clayton Patterson explained why is he supporting the Soho House's expansion to Ludlow Street in a post published at The Lo-Down.
If not them then who? Soho House is not going to build up. They are going to save the look and integrity of the façade architecture. The fact that they are private keeps the crowds down, will be more low key… and so on. Imagine this: it is a large double wide lot- has at the very least 6 stories worth of air right to build up. Imagine a brand new 12 story luxury hotel or apartment eating up the block.