Wednesday, December 27, 2017

Crunch time at the Kellogg's NYC Café on Union Square



The Kellogg's NYC Café has been up and running on the northern section of Union Square since Dec. 14.

The space on the second level of 31 E. 17th St. (above the AT&T store) offers bowls of cereal (there's a a DIY cereal-creation station) as well as Pop Tarts and a variety of coffees and teas.

EVG reader Harry Weiner stopped in for a quick look...





Harry said that the cafe wasn't crowded ... other observations: "actually an inefficient use of space in terms of seating... and merchandise for sale. I wasn’t tempted to eat anything. I can’t imagine that sales will cover the rent."

Here are the current specialty bowls of cereal via the Kellogg's NYC Café website...



Previously on EV Grieve:
Oh Gr-r-reat! Kellogg's cafe opening slightly delayed on Union Square

15 comments:

JQ LLC said...

Cereal "straight up" (no chaser) for 1.50 and toppings cost 4 bucks. Does that include milk? Better off buying a glass and pouring it into the bowl.

How does one eat a pop tart ice cream sandwich. I guess with a fork, but I'm sure the demo type for this nonsense would attempt to eat it with his/her hands, singeing them and making them sticky with melted ice cream.

This may be the most tremendously idiotic brand promotion ever.

afbp said...

please 'just go away'.....

Anonymous said...

Hope this business is short lived. Got to believe we can do better than a cereal store.

Anonymous said...

A whole box of Pop-Tarts when on sale at Ride Aid are $1.99.
Suppose the idea is fun, but who is going to see them on the second
floor and want to go up.

Anonymous said...

If you find any of this cute or novel or fun, you are stupid and need to get out more.

Makeout said...

You know what sacked as a kid? Peanut Butter Cap'n Crunch. Terrible.

Anonymous said...

I would rather cook my meals on a Bunsen burner and share my food with red-tailed hawks.

Anonymous said...

What the he11 is "home made peanut butter milk"?

Anonymous said...

If I owned any stock in Kellogg's, I'd sell it b/c their decision-making process is beyond abysmal.

The menu looks like it was created by people who had middle-of-the-night munchies after getting stoned.

Anonymous said...

Why not just a cereal street cart?

If I started one, I'd sell Cheerios as the only big name cereal with the rest being non-General Mills/Kelloggs' cereals. Your choice of Skim Plus (the healthiest milk as it has the lowest amount of cholesterol), almond milk, or no milk.

Anonymous said...

To Anonymous 10:23 am

Thank you for your mean comment.

I did not say I thought it was fun, just said, suppose it is a fun idea.

Anonymous said...

Such a good idea and with charging stations if only they sold dockers and plaid Shirts never would leave

Anonymous said...

Sugary highly processed cereal is the lowest common denominator.

Anonymous said...

Give us a fucking break. A cereal restaurant?

Pat said...

Walked past there today. They have hammocks in the window with people lounging in them. So bizarre.