Report: The making of Empire Biscuit; plus, people drop biscuits on the floor but eat them anyway

The New York Post features Empire Biscuit co-founders Jonathan Price and Yonadav Tsuna in the paper's @work section this week ... in a piece titled "Birth of an Empire (Biscuit)."

The piece offers some background on the two, who opened the storefront on Avenue A on Oct. 30:

For the fledgling team taking their first foray into restaurant ownership, a single-product restaurant made sense. Price — who cut his teeth at the famous Magnolia Grill in Durham, N.C. — and Tsuna, a Memphis, Tenn., native, both knew the magic of the Southern biscuit and how well it would resonate with New York City’s consumers.

And what else was needed to launch the business?

So the pair surrounded themselves with a team of advisers to make up for the skills they lacked, including design and real estate. To raise funds, Price and Tsuna created a crowd funded Kickstarter campaign page with a video of the enigmatic pair describing the concept.

“Making the video required us to think really hard about articulating our core values — creating high quality food and being part of this great neighborhood,” Tsuna notes.

And?

To build buzz, Price and Tsuna hosted tastings out of Price’s apartment.

Once they secured their storefront, “People around us would come in to chat. We would spend hours everyday chatting with people. We love Avenue A because it’s so neighborly,” says Tsuna, who recently moved into an apartment down the block from the shop.

The piece also touches upon EB's apparent popularity, noting the need for a "biscuit bouncer" to help manage the lines waiting for their product, which people apparently really like.

After dropping a tiny piece of biscuit, Max Hatfield-Biondo, 28, an engineer from Soho, took a moment to think before declaring, “I’m going to eat that off the floor.”

Eating off the floor is apparently a trend. As noted earlier in the aticle:

At the front wooden counter, a lanky 20-something in a baseball cap is apologizing to his less-than-pleased girlfriend for dropping her biscuit on the floor. She pouts, taking the slightly bruised biscuit from his hands — and eats it anyway.

Meanwhile, via the EB Instagram account, an update on their hours ...