Friday, December 12, 2014

Ben Shaoul's bland new 2nd Avenue building is called The East Luxe

Back in July crews finished adding 3 new floors in the total remake of 31-33 Second Ave., which is now a charmless grey box. Perhaps to compensate for the bland exterior here between East Second Street and East First Street, Ben Shaoul's rental building is sporting an upscale name — The East Luxe.

And listings for the units arrived on the market yesterday. According to Streeteasy, there are eight active listings for the 2- and 3-bedroom apartments with an average piece of $5,200.

Here's a look at a listing via Platinum:

Introducing The East Luxe - Brand New Boutique Elevator Building In Prime East Village

Condo-quality apartment features include: Each apartment is gut-renovated w/ central air. Open kitchen features black marble counter tops & stainless steel appliances w/ dishwasher. Washer/Dryer in every unit. Solid white oak flooring throughout. High ceilings. Video intercom.

Building features, Elevator and landscaped roofdeck. Pets allowed.

There aren't any shots of the apartments online just yet, so we don't know if the inside fared better than the outside.

Meanwhile, BoweryBoogie previously reported that a Petco-branded store is set for the retail space.

Previously on EV Grieve:
Ben Shaoul planning a 3-story addition at 31-33 Second Ave.

Bracing for 3 new floors at 31-33 Second Ave.

Checking in on the work in progress at 31-33 2nd Ave., where Ben Shaoul is adding 3 new floors


Ken from Ken's Kitchen said...

NYC is a walking city and complete lack of detail and/or ornamentation on building facades sure makes walking around NYC less interesting.

Laura Goggin Photography said...

Ugh, what is with this trend of using that ugly dark liver-colored brick? This place looks like a prison.

Anonymous said...

The color is specifically chosen to blend in with the dirt and grime, that way then never have to clean the
outside of the building.

Gojira said...

They used the same bricks on the Spink House on 11th, but there they combined it with pumpkin-orange bricks around the windows, which is an even more hideous look that just the plain old liver. (BTW Goggla, that is the perfect word for that color, I was calling it "dried blood" but your take on it is spot-on.)