Monday, July 21, 2014

Work starting on Mars Bar 2.0



Over at 21. E. First St., workers have removed the for lease sign and put up brown paper on the front windows … likely signaling the start of Mars Bar 2.0.

The city issued work permits issued last Tuesday. Nothing too exciting on the permits. Some "structural stair work" and "removal of non-load bearing interior partitions," etc.

Mars Bar owner Hank Penza — along with a new group of partners — is returning to his former home, now part of the luxury Jupiter 21 building.

The new space will be a two-level cafe-restaurant-lounge combo that will feature a juice bar upstairs with a cafe that serves items such as quinoa bowls, according to DNAinfo. And the downstairs portion will house the bar-club-whatever. (Details remain a little murky on how all this is going to work.)

The place will apparently retain the Mars Bar name, even though we spotted the architect's plans in the window with The Pink Elephant on them.



Penza's new partners are Alain Palinsky, a co-founder of Juice Press, Chris Reda, an owner of The Griffin in the Meatpacking District, and Robert Montwaid, an owner of the club The Pink Elephant.

CB3 OK'd the license for the space back in May.

Previously on EV Grieve:
Will the new Mars Bar be another location of The Pink Elephant?

That's it: The Mars Bar is closed for good

13 comments:

Anonymous said...

if i see anything resembling a quinoa bowl in anything bearing the name Mars Bar, i'm rioting.

john penley said...

Can you do Coke and Dope and Screw in the bathroom of the new Mars Bar ?Let's hope they keep the old Mars Bar traditions alive.

john penley said...

EV.. when it opens meet me in the bathroom.

john penley said...

Seriously.. To the owners who are probably reading these comments.. Please rehire the old bartenders and make Amy the bar manager. Also, I owe you a bottle of the worst wine I have ever drunk because after the BMW Guggenheim Lab protest one of the protesters broke in to the old Mars Bar and stole the last bottle of alcohol and we drank some of it. It was so bad even LES Jewels only took one sip.

Anonymous said...

Travesty.

Anonymous said...

Wouldn't the more appropriate name be The Pink Salmon after those douchey shorts the sheeple wear?

Anonymous said...

"the pink button down"

Jill said...

No no, the clothes aren't salmon colored, they are like a bowl of sherbet, which is arguably my favorite evgrieve sentence.

EV Grieve said...

@ Jill

!!!

Anonymous said...

This will be far from a cafe-restaurant-lounge combo. The Pink Elephant is a nightclub (one of the worst nightclubs) and just declared bankruptcy. No one's gonna know or care on what was there before since most are moneyed transplants, tourists, bridge and tunnelers, all the usual suspects. The doucheoisie and doucheoisiettes will only care that that place is for them and about them. Just look at 13th Step or Hair of the Dog or Luca Bar or Miss Lily's. Ask any of the patrons there if they know or care on what was there before.

How did Penza got himself involved in this? They must have offered him loads of 'incentives' to be a partner on this, because without his name, that liquor license would've been hard to get. But then again, knowing CB3 and Palitz and co., they might've approved this without Penza's name. As for pink salmon shorts, these are who or what will be invading the neighborhood

http://whiteboysinsalmonshorts.tumblr.com/.

I bet ya that the The Pink Mars Elephant Bar will most likely have a room or section that will feature Debby Hymowitz's photos, as a "tribute" to Mars Bar.

Anonymous said...

Is the sherbet served in a hoof?!

Anonymous said...

Only a complete degenerate would screw in the former Mars Bar bathroom. Two complete degenerates, that is.

Anonymous said...

Yikes, Griffin (trash) and Pink Elephant (trash). Two loud, horrible clubs that bring nothing to a neighborhood. But maybe the owners aren't bad guys, or are more creative and understanding then their previous ventures lead people to believe. I have hope that they'll do something that can appeal to all.