Monday, July 21, 2014
Work starting on Mars Bar 2.0
Over at 21. E. First St., workers have removed the for lease sign and put up brown paper on the front windows … likely signaling the start of Mars Bar 2.0.
The city issued work permits issued last Tuesday. Nothing too exciting on the permits. Some "structural stair work" and "removal of non-load bearing interior partitions," etc.
Mars Bar owner Hank Penza — along with a new group of partners — is returning to his former home, now part of the luxury Jupiter 21 building.
The new space will be a two-level cafe-restaurant-lounge combo that will feature a juice bar upstairs with a cafe that serves items such as quinoa bowls, according to DNAinfo. And the downstairs portion will house the bar-club-whatever. (Details remain a little murky on how all this is going to work.)
The place will apparently retain the Mars Bar name, even though we spotted the architect's plans in the window with The Pink Elephant on them.
Penza's new partners are Alain Palinsky, a co-founder of Juice Press, Chris Reda, an owner of The Griffin in the Meatpacking District, and Robert Montwaid, an owner of the club The Pink Elephant.
CB3 OK'd the license for the space back in May.
Previously on EV Grieve:
Will the new Mars Bar be another location of The Pink Elephant?
That's it: The Mars Bar is closed for good