Back on Jan. 28, 2013, Jennifer Gould Keil at the Post reported that Prime & Beyond, the steakhouse at 90 E. 10th St. between Third Avenue and Fourth Avenue, is leaving the East Village to be closer to the Lincoln Tunnel and its New Jersey location.
We're not sure of the status of those plans… however, a new listing for the space turned up this week at Streeteasy… Miron, who has an office upstairs, has the listing:
Amazing and well established high-end steakhouse for rent or for sale near Union Square. Greenwich Village. Wine and beer license in place. Fully vented. Great lease terms! Private garden area for outdoor seating ready for the summer season. Over 1 million invested in renovations and brand new equipment. Key money upon request. One of the best locations in Manhattan.
Not sure if the sub-level space below Miron's office is "One of the best locations in Manhattan." But that's subjective!
There are actually two listings for the space at Miron… one for $15,500 a month… the other for $16,300 (which is the one that arrived on Streeteasy this week)…
Regardless, the space itself looks pretty nice… at least from the photos … never been down here ourselves…
Prime opened in July 2011.
I walk by here every day and never would have guessed this was a steak house lol. It looks like a real estate office from the outside. "Prime" real estate to be exact. Sign fail.
Yeah, nothing like a powder blue sign to scream steak house.
I walked by this place with a friend a couple of days ago and we were both talking about how unappealing the glass and metal frontage is. It doesn't fit in with the neighborhood and there isn't anything warm or inviting about it.
What Steak House doesn't want to be close to the Lincoln Tunnel and New Jersey?
Wow I had no idea that was a steakhouse. Terrible sign.
Here's a clue: You don't have to put "New York" after your name on the sign. Unless you want to announce to the world that you're a small time operator, boasting about you first foray into the big city, yet naive enough to think anyone gives a shit.
Wasn't this space previously the home of Danal restaurant? Miron ruined the building when they reonovated with all that metal and glass.
I'm not a big steak eater, but this was the best I've ever had. The owner is Korean, which may explain the aesthetic/strange name (or not?) (the NJ location is Fort Lee), but the food was good. The owner was friendly and came over and explained to my friend and I that he sourced his meat from the same place as Peter Luger and along with Peter Luger was the only place in the city to dry age his cuts, which is apparently much more time intensive. The meat is served with pajoli (green onion and red pepper oil) and kimchi. I love Korean food and the side dishes cut the heaviness of the steak nicely. My friend will be sad. He loved eating here when he came to visit.
Lasted a lot longer than I thought it would!
If only that had put a giant tacky cow sculpture over the sign like the Old Homestead Steakhouse, maybe people would have figured out that it wasn't a real estate or home decorator office.
Check out the Old Homestead homepage, featuring a nice low angle shot of Old Bessie. I'm sure the cow sculpture makes meat eaters just drool all over themselves.
Miron didnt put up the metal & glass frontage. It was already there from the owners of the building.
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