Tuesday, February 11, 2014
Surprise! Surprise! will close at the end of April
Surprise! Surprise!, the reasonably priced housewares store that has anchored the northeast corner of Third Avenue and East 12th Street for more than 25 years, is closing at the end of April, employees confirmed yesterday.
An obvious reason is behind the closure: The rents have gotten too high, a store employee said yesterday. (The staff first learned of the closure this past Friday.)
Surprise! Surprise!, which has furnished its share of apartments and dorm rooms through the years with everything from picture frames to shower curtains, will be having a 20-percent-off sale now through the end of April.
This is, of course, a highly desirable space with its proximity to NYU and Union Square.
On the southwest corner of this intersection, Westside Market NYC will anchor the base of the all-new retail-residential complex at 84 Third Avenue. The store will feature WiFi and state-of-the-art checkout counters.
One final thought … given its proximity to NYU, you'd think a store like this would be a goldmine … though NYU pointed parents and their incoming students elsewhere on the school's annual move-in day…
Thanks to EVG Facebook friend Jacquelyn Gallo for the tip.