Thursday, December 18, 2014

Random shirtless, bearded guy on a bike now helping market luxury condos at 277 E. 7th St.



On Tuesday, we noted that a new branding/marketing campaign is in the works for the luxury condos at 277 E. Seventh St. near Avenue D.

The place hit the market in early October, though, to date, none of the six units have sold.

So there's a new broker as well as a new name for the building — Seven East Village.

And now, as our friends at Curbed noted, there are new marketing materials to showcase these million-dollar homes.

Behold Mr. Seven East Village ...



Not even sure where to begin with this one. Well, let's start by asking why First Avenue at St. Mark's Place is subbing for East Seventh Street and Avenue C — and not even Avenue D where No. 277 is nearest.

Your turn.

Previously on EV Grieve:
277 E. 7th St. condos rebranded 'Seven East Village,' and will feature a bike-sharing program (23 comments)

19 comments:

FigKitty said...

Who do these idiots think they are fooling? And if you're that willing to be dishonest with advertising, who in their right mind would trust you with a million+ dollar investment?

pinhead said...

Someone's gonna lose their shirt on this one.

Anonymous said...

@pinhead: "Pah-dum tisssssh"

Anonymous said...

I hover above ground riding my CitiBike on "Av" C all the time. You don't?!

Gojira said...

They wanted prospective tenants to believe they wouldn't have to stumble too far to a liquor store?

Giovanni said...

So far all the people in their renderings are white, so apparently the Sony marketing department is handling their graphics. Which is ironic given the location of the Chia Pet. Building.

Boodiba said...

This is the funniest East Village real estate story yet!

Anonymous said...

Yeah, because there's no white people on Avenue D.

DrBOP said...

Impressed that they are featuring that iconic NYC traditional flyover of the Goose Whisperer as he leads the flock south to Atlantic city.



I'm bettin' SOMEbody SOMEwhere along the line in the marketing design process consumed a whole host of illegal substances......repeatedly.

Shawn said...

Boodiba is right, this is freaking hilarious! Did you hear the theme song for this real estate company?

https://www.youtube.com/watch?v=s_8KR-n2fBQ

Glenn Belverio said...

Is he the 24-hour houseboy/sex slave included in the price of the condo?

Dan LD said...

Also, that's 1st Avenue in the picture, not "Av C"

AndyPopularPublicity said...

BARF! A visual emetic, if there ever was one. And, as mentioned above, the intersection pictured is First Avenue and St. Marks, not 7th and D, but ah, fuck it, a random East Village corner is as close to authentic as the pathetically insincere douchbag realtor Ryan Serhant gonna get. Then again, he is his market.

Anonymous said...

EEW...EEW

Anonymous said...

Wow. I wasn't even considering living here but now?? I'm convinced. What a fake cool pic can do!!! BTW: anyone have $2M I can borrow??

277 E 7 said...

Looking for Mr Goodbeard? Look no further!

Anonymous said...

It's fun to read the comments from the Curbed wonks about how there are no supermarkets in the area. They're a rather insufferable lot over there.

Anonymous said...

Hanes or Fruit of the Loom

Jill said...

There's a snowboarder falling from the sky.

The husband thinks the guy looks like George Michael.