Sunday, January 15, 2012
Delivery.com has named S'MAC, the mac-and-cheese empire on East 12th Street, the city's busiest delivery service in the city. (This only takes in account deliveries made via Delivery.com from 2011; S'MAC took in more orders than any other restaurant that delivers, the Post reported.)
Co-owner Sarita Ekya told the Post that they make upwards of 50 deliveries an hour on Saturdays.
And as the Post points out, S'MAC (short for Sarita's Macaroni & Cheese) "the restaurant's name is a play on words that harks back to the bad old days when junkies lined up on East Village streets looking for a different kind of fix."
"East Villagers get it," said Ekya, a Nova Scotia native. "Other people will think it's just an abbreviated form of the whole name."