DeRossi feels strongly about the environmental impact of meat and restaurants, as well as the impact to animals, he says. Taking animal products out of his businesses is his way of helping. "If we're going to do something to help this planet, it needs to start," DeRossi tells Eater. "It needs to be me not just preaching, but me just doing it. I'm in the position to do it."
He'll start with Mother of Pearl, his tiki-Hawaiian-themed establishment on Avenue A and East Sixth Street. Starting on Sunday, MoP will unveil a new vegan menu featuring "Polynesian-inspired dishes, like coconut rolls with coconut miso butter and black lava salt; and green mango with tomato, jicama, crispy rice, and macadamia." The drink menu will also be revamped, eliminating any spirits that use animal products.
In other related news, DeRossi is expanding his vegan restaurant Avant Garden on East Seventh Street near Avenue A to Williamsburg. In addition, The Bourgeois Pig, which moved from East Seventh Street to the West Village early last year, will be converted into "a vegan wine and tapas bar called LadyBird," according to Eater.
Mother of Pearl image via