Monday, February 29, 2016

You will soon be able to get sugared and bronzed on 4th Avenue



Heesoo Beauty closed last summer at 114 Fourth Ave. at East 12th Street... and EVG reader JBA provides photographic evidence of the new tenant: a branch of the Southern California-based Sugared+Bronzed salon.

Several readers have already asked about the sugaring pricing ... (Sugaring being the Egyptian art where a water-soluble sugar paste is used to extract unwanted hairs, as you likely already knew) ... so via the S+B website...


[Click to go bigger]

The portion only goes up to ladle. So if you want the shovel, then you are on your own.

Anyway, this location marks the first in NYC for Sugared+Bronzed.

16 comments:

Anonymous said...

Yes! Just wish it was closer.

Anonymous said...

no freedom when chains come.

Gojira said...

Oh dear God.

Anonymous said...

These prices are very reasonable for this sort of thing. Just saying. But people should leave their eyebrows alone. They don't grow back!!

Anonymous said...

Speechless.

blue glass said...

the only thing i can think of that is positive about this place is that it is not a bar. i would guess that they are planning on filing for a liquor license. sounds like a place that could use s drink.

this place is totally the antithesis of what this neighborhood is - or should i say was.

DrBOP said...

Shackled'n'Drawn

Anonymous said...

Pour some sugar on me!

Anonymous said...

Big eyebrows rule, ok?

Anonymous said...

So do big bushes!
Take it from a lass who regrets getting hers a little too sugared off...

Anonymous said...

(What's the opposite of antithesis again?) This place sounds like the very definition of NYC- Midtown South(former EV) 2016.

DrGecko said...

@Anon 4:55 - Sometimes things are easier than you think. The opposite of "antitheses" is "thesis," as you would know if you read either Classical Greek or Hegel (pro tip: Avoid Hegel unless, like Hannah Arendt, it can get you laid).

Anonymous said...

I'm hot, sticky sweet, from my head to my feet. Yeah.

Anonymous said...

Thanks, Doc. I was being snarky with my parenthetical question. Will consider the Hegel advice as spring fever sets in.

2:08 P.M. said...

I've always wondered what they do with all stripped hair from places like this.

I've heard that the skin removed from circumcision are exported into the jungles of Amazon and made into a wallet, but when rubbed hard and fast, the wallet turns into a briefcase or a luggage, on the other hand.

Anonymous said...

No loss on the outgoing tenant, couldn't care less about the incoming tenant. So, who cares and how does this reflect some doom?