Thursday, July 1, 2010
NYC's newsstands and bus shelters to be turned into giant TVs
[I changed the headline after reading Jeremiah's comment...I'm borrowing his TV line. Much better than whatever was there before.]
Expect the city's newsstands to get digital in the near future. According to an article on Lost Remote yesterday, Cemusa and some collaborators "have succeeded in retrofitting a matrix of sunlight readable LCD screens into the traditional poster light boxes of existing newsstands and bus shelters." Eh. The soon-to-launch digital newsstand network, featuring 65-inch landscape screens, will give advertisers "the flexibility to target campaigns based on geography." Which sounds like plenty of fodder for future blog posts.
[Photo of NYC newstand, Third Avenue and 32nd Street, via]