Alphabet Scoop, which hires and trains at-risk teens from the neighborhood and provides them with mentoring, reopens for the season tomorrow morning at 11.
And the shop at 543 E. 11th St. between Avenue A and Avenue B will feature a new look and feel.
Last fall, a group of volunteers came together and raised funds to help give Alphabet Scoop a refresh, including new branding, an updated website and an interior makeover.
In 2002, the Father’s Heart Ministries launched Alphabet Scoop adjacent to its church on 11th Street. You can read more about them here.
Want to know what motivates us at Alphabet Scoop? Our mission statement is posted on the wall inside our shop: As no ordinary ice cream lover, you probably noticed we are no ordinary ice cream parlor. We are a job training program whose mission, like our ice cream, is sweet and simple: invest in the futures of local youth through training and mentorship and invest in our city by funding other Father's Heart Ministries programs with our profits. Each scoop gives our trainees an opportunity to develop their gifts in an encouraging community that believes all people (like all flavors) are created equal. Everyone needs people who have faith in them. Everyone also needs ice cream. And here at Alphabet Scoop, your frozen treat is one more step toward justice and sprinkles for all. 🍦❤️🍦 4 days to go...we can’t wait to welcome everyone at our Grand Reopening this Saturday, April 14th. #IceCreamOnAMission #AlphabetScoopNY #IceCream #AlphabetCity #NYCeats #IceCreamTime
Sunday: 1-11 p.m.
Monday - Tuesday: CLOSED
Wednesday - Friday: 2-11 p.m.
Saturday: 11 a.m. - 11 p.m.
Previously on EV Grieve:
Volunteers on a mission to help reinvigorate Alphabet Scoop on 11th Street