Monday, September 27, 2021

The Wild Son plans for daytime expansion with a lunch counter next door on 1st Avenue

The Wild Son is taking over its neighboring space at 130 First Ave. here by St. Mark's Place. 
Robert Ceraso, the cafe's co-owner and creative director, provided details. 

"We're going to be doing a Wild Son lunch counter in that space — extending the daytime service that we currently only offer on Friday, Saturday and Sunday to all weekdays," he said in an email. "It's going to be breakfast and lunch service only." 

When the new space opens (projected for mid-October now), patrons can expect to find favorites from the current Wild Son menu as well as some throwbacks to when he ran the sandwich shop Animals adjacent to The Wayland on Avenue C. 

"Animals was actually the precursor to The Wild Son concept that we eventually opened on the west side and then moved here," said Ceraso, whose other East Village establishments include The Wayland and Good Night Sonny. "So it feels good. It feels like it's coming full circle." 

Hours for The Wild Son annex are expected to be 9 a.m. to 4 p.m. 

Despite opening during the pandemic (May 2020), The Wild Son, which relocated to the East Village from Little West 12th Street, has become a popular destination.

No. 130 was previously the pop-up restaurant called Nudibranch and Nightmarket.

Thanks to Steven for the photo and EVG reader Alyssa for the initial tip.

1 comment:

Pattytv said...

When did lunch counters get “creative directors” and “concepts”? 🙄